Starting in August, you might notice things look a little different as you are browsing our website, receiving your bill or checking your email. We’re introducing an updated logo, but don’t worry; we’re still the same cooperative you know and love!
Why the change?
We wanted to make sure our name and logo aligned with how our members see their co-op. So, before we decided to make any changes, we conducted focus groups with cooperative members to get feedback about our current branding and logo. Our top priority is to provide you, our members, with the best service possible. That’s why your responses played such a large role in our decision-making process.
Based on your feedback, we decided to update our logo and overall branding so that it feels more up-to-date and in line with how our members view their electric cooperative.
We’re proud to bring our members cutting-edge technology, programs and equipment to help you save energy and money and our new branding will allow us to reflect that. We hope you enjoy the new look!
Looking at our updated logo, you’ll notice that we’ve adopted a shorter name, Piedmont Electric Cooperative. With a new, more modern font, we’ve elevated our brand to a new level that matches our service standards. We’re also incorporating a slightly updated color palette in our branding that you’ll notice in our print materials and on our website.
This refresh brings our cooperative a new look while remaining a recognizable brand within the community.
What’s the same?
Everything else! You’ll still get the same great member-first service that you expect from our cooperative. All of our programs are staying the same and our goal of providing our members with affordable and reliable energy remains. When you contact our office, you’ll continue to be greeted by our same friendly team and we’ll still be here to support you in all the same ways. We may have a new look, but we’ll always be the Piedmont Electric that has served our community for decades.